Designer abayas are the latest thing on the fashion scene, and now Swarovski has jumped into the fray. They're designing abayas which employ the use of Swarovski crystals. First launched in Dubai, these abayas have now been launched in Pakistan. Why? Because, according to the South Asia Swarovski sales manager, “We wanted to modernise the apparel of Muslim women, keeping in mind the religious parameters and sanctity of the clothing.” Apparently, stitching crystals into abayas is the way to do this. Daily Times reports that:
Swarovski is now targeting Pakistan as it’s first market outside of the Middle East as, the sales manager explained, “percentage wise, Pakistan’s turnover is much better, and we have had very good relationships with all the Pakistani designers who we have worked with up till now.”
Here's a clue, Swarovski: WE'RE NOT ARABS! WE DON'T WEAR ABAYAS!
Of course what's sad is that abayas will soon become widespread among the middle and upper class in Pakistan, just as hijabs have already done.
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